Made of Silver: A Jewelry Brand That Runs Itself

Made of Silver is a women's jewelry brand — handmade earrings, rings, bracelets, and pendants, plus custom pieces. Good product, growing demand, but the online store wasn't keeping up.

The collection had outgrown the website. Managing 300+ products manually was eating into the time they should have been spending on new designs.

The old site didn't do the jewelry justice. Products were hard to browse, the checkout had too many steps, and carts were getting abandoned at a rate well above the industry average.

Inventory was tracked manually — stock levels weren't accurate, product updates were slow, and the team had no data on what customers were actually looking at or buying. They were guessing instead of knowing.

We rebuilt the store with two priorities:

1. A store that looks as good as the jewelry — clean product pages, proper photography, fast browsing, and a checkout that doesn't lose people halfway through.

2. Back-end tools that actually help — real-time inventory tracking, customer behaviour data, and product recommendations based on what people actually browse and buy. The team can manage everything without us.

Conversions went up 180% in three months. Cart abandonment dropped 65% — mostly from simplifying the checkout. Average order value climbed 45% once the site started showing relevant recommendations.

The inventory system ended the stock discrepancies. The team got hours back every week. All 300+ products are online, easy to find, and easy to buy.

Repeat purchases went up too. Customers come back because the experience is good, not just the jewelry.

• Conversions up 180% in three months • Cart abandonment down 65% • Average order value up 45% • 300+ products online and easy to manage • Repeat purchase rate noticeably higher