SPQR Shop: Ancient Elegance Meets Modern E-Commerce

SPQR Shop is a unique jewelry brand specializing in Roman and Christian-themed ancient-style designs, bringing historical elegance to modern customers. Founded by Bulgarian artisan jewelers with deep expertise in classical design, SPQR Shop has carved out a distinctive niche in the jewelry market by offering pieces that connect wearers to ancient history and timeless spirituality.

Serving customers across the United States and European Union for over 5 years, SPQR Shop has built a loyal following through authentic craftsmanship and meaningful designs. Their journey has been one of continuous refinement—adapting processes, improving customer experience, and maintaining steady year-over-year growth in an increasingly competitive online jewelry market.

While SPQR Shop had successfully established an online presence and built customer loyalty, their website had accumulated technical debt and user experience issues over 5 years of operation. The platform wasn't optimized for the international audience they served, with checkout friction causing abandoned carts particularly from EU customers navigating payment and shipping complexities.

The brand's unique aesthetic—blending ancient Roman and Christian symbolism—required careful presentation to educate customers about the historical significance and craftsmanship behind each piece. Without proper storytelling and product presentation, customers weren't fully appreciating the value and uniqueness of the offerings. Additionally, as sales grew, manual process bottlenecks in order management and customer communication were limiting the business's ability to scale efficiently.

We partnered with SPQR Shop to refine and elevate their established brand through a comprehensive digital transformation:

1. A redesigned e-commerce platform that honors the brand's historical aesthetic while delivering modern conversion-optimized user experience, featuring rich product photography, detailed historical context for each design, and streamlined international checkout supporting multiple currencies and payment methods.

2. Operational process improvements including automated order management, integrated inventory tracking, customer communication workflows, and analytics dashboards providing insights into product performance across US and EU markets, enabling data-driven decisions for growth.

The platform maintains SPQR Shop's artisan character while providing the professional infrastructure needed to serve international customers seamlessly and scale sustainably.

After launching the refined platform and optimized processes, SPQR Shop experienced renewed momentum in their mature business. International conversion rates improved by 85%, with EU checkout abandonment dropping by 70% through clearer shipping communication and localized payment options.

The enhanced product storytelling and photography increased average order value by 40%, as customers better understood the craftsmanship and historical significance behind each piece. The streamlined operations freed the founding team from manual tasks, enabling them to focus on design and expanding their collection.

Year-over-year revenue growth accelerated to 120%, the strongest performance in the company's 5-year history. The refined brand presentation attracted press features in niche jewelry and lifestyle publications, further expanding SPQR Shop's reach and establishing them as the premier source for historically-inspired artisan jewelry.

• Improved international conversion rates by 85%

• Reduced EU checkout abandonment by 70%

• Increased average order value by 40% through better storytelling

• Achieved 120% year-over-year revenue growth

• Positioned as premier brand for ancient-inspired jewelry