Priority Sport
A highly functional site for a sports brand running daily training, camps, and a kids athletics league at the Vasil Levski National Stadium.
A broken WordPress site that forced parents to download PDFs just to enroll their children in races.
Working registration forms, live schedules managed by the team, and excellent cost per lead via Google Ads.
Priority Sport runs daily training at the Vasil Levski National Stadium, summer and spring camps, and the Go Kids athletics league. They also run a sports-focused kids care service: a full day of training, structured exercises, and education built around sport.
The brand is led by Maggie Hristova, a multi-discipline national champion in Bulgaria. The work she runs out of the stadium is genuinely good. The site needed to communicate that within seconds.
The previous site was a slow WordPress build that had not been touched in years and could not be updated easily. Schedules drifted. Prices went stale. Registration forms had broken to the point where parents were downloading PDFs to enrol their kids in races. The website was failing the business at every step. We rebuilt it for the actual functions it needs to perform.
Every discipline, every training session, and every race now lives on the site with schedule, location, and price in one place. The CMS is structured so the team can publish new races, edit dates, and update prices without us. Registration runs through the site directly. We also run the paid acquisition. Targeted Google Ads to the relevant pages, careful keyword work, and a cost per lead well below industry. The traffic that lands on the site converts because the site is finally fast and functional.
Visually, the brand was rebuilt to match the work. Updated photography, custom graphics, and light animation cues for the younger audience. Nothing else in the Bulgarian sports field reads at this level.
The site is mobile responsive, fast, and includes a blog and an events page alongside five to ten core pages, each handcrafted from scratch. All assets are custom. No AI imagery. Every photograph licensed and shot in the field. A short video sits on the home page. A stronger story replaces the broken forms. Parents and athletes can find what they need without phoning in.
The site now serves a real, business-critical function for Maggie. It runs the league, communicates with parents and athletes, and confidently puts the brand into the world. We host and maintain it, and we have been working with Maggie for around two years.