Made of Silver
A Shopify store for a jeweler creating one-of-a-kind pieces, designed to reflect the craft and care of the products.
A growing jewelry brand using a storefront that failed to reflect the premium price and craft of its pieces.
Increased online sales from paid traffic and a fully integrated email engine. The store handles the selling so the studio can focus on making.
Made of Silver makes rings, pendants, and finer pieces for women. Most of the work is one of a kind. The maker designs each piece, often produces a single example, occasionally a small run. The store has to do justice to that.
We built the storefront on Shopify with intention. A green palette chosen specifically for the brand. Generous whitespace. Large product photography. Quiet typography that lets the work speak. The design conveys premium without saying so out loud. Underneath the visual layer sits real automation. Product management, inventory tracking, and stock-by-variant logic so the team is not chasing spreadsheets when a piece sells. The administrative jobs that, left manual, would slowly eat the maker's bench time.
The store sells primarily into Europe. Mid-budget pricing, very high product quality, very intentional design. The brief was to lift perception so the price feels right at the moment a buyer first sees a piece.
Email runs through Omnisend. Welcome flows for new buyers, abandonment recovery, and slow campaigns to the existing list when a new collection lands. Warm email to real customers, never cold outreach. The list is treated as the audience it is.
The maker now runs paid traffic to the site and the engine handles the rest. Conversions are up. Average order value sits higher than the old setup. Repeat buyers come back through the email channel. Behind the scenes the studio finally has time. Inventory tracking is automated. Stock counts stay accurate. Listings go live the same day a piece is photographed.
The flow that used to leak hours every week now runs on its own.
Customer behaviour data feeds product recommendations. Visitors see related pieces alongside the one they are already viewing. Average order value lifted again once the recommendation engine started carrying its weight.
The brand stays small on purpose. The maker does not want to scale beyond the bench. The site lets the brand stay small without losing growth, and lets the studio focus on the work that matters most: making the next piece. Nine months and counting, we run the store with them while the team focuses on making.