You will know where the money goes
We go through your store, your ads, and your analytics, then hand you a short list of what costs you orders. Each item names the exact step, not a theory.
Your store is leaving money on the table. We'll pick it up
You already pay for the visitors. We find the exact step where they leave, build the fix, and test it on your real customers until more of them buy.
Book a discovery callThe traffic is there. The orders are not.
Your ads do their job. People arrive, browse, maybe add something to the cart. Then the month ends and you are still counting a handful of orders. So you swap a product photo, run a discount, install another app.
Sales lift for a week and then settle back. Until you know which step loses the sale, every change is a guess. We find the step and test the fix, so the guessing stops.
Every change earns its place.
Your customers pick the winner
We build the fix and test it against your current setup: a new landing page, faster pages, or custom development, whatever the problem needs. Your real buyers pick the winner with their orders.
The wins add up every month
A change that wins goes onto the rest of the store, and what we learn about your buyers goes back into your ads. Next month starts from the higher number.
A live test in three weeks.
01
Week 1: The audit
One call and access to your store, and we find what costs you orders. By the end of the week, you have the first concepts to review.
02
Week 2: Build
We work on a hidden copy of your theme, so your live store is never at risk. We also set your analytics and tracking correctly, so you can trust the results.
03
Week 3: The first test
The new version goes live to part of your traffic. We show you the dashboard, so you can watch the results come in at any time.
04
Week 4 onwards: The monthly rhythm
Once or twice a month, we read the numbers together. We keep what won, drop what lost, and start the next test.
Small changes are real money.
Today
| monthly visitors | 20,000 |
|---|---|
| conversion rate | 1.0% |
| average order | €80 |
| monthly revenue | €16,000 |
After testing
| monthly visitors | 20,000 |
|---|---|
| conversion rate | 1.2% |
| average order | €80 |
| monthly revenue | €19,200 |
+€38,400 a year
an example on round numbers. we will run your real ones on the call.
One price a month, three months to start.
The retainer is €300 to €500 a month, depending on the size of your store. It starts with three months, because a test needs that long to mean anything, then runs month to month. Our longest client has stayed six years.
Book a discovery callQuestions, answered.
What do you actually change on the store?
Anything a buyer touches between landing and paying. Usually that means product pages, collection layouts, the cart, page speed, and the words that do the selling.
How do you decide what to test first?
Your analytics show where people leave. Your ads show who they are. We also walk the store ourselves and buy from it. We fix the most expensive problem first.
How long before I see something?
You see concepts in the first week and a live test by the third. After that, a test needs two to four weeks of traffic before the answer is clear.
What reporting do I get?
A dashboard that is open whenever you want it. It shows what we changed, what it ran against, and what it did to your sales. We read it together once a month.
Does this work on my platform?
We work on Shopify, on any plan. The one real requirement is traffic: you need enough visitors and orders for a test to reach an answer you can trust.
Who does the work?
Our own team, led by George Nikolov. We have spent years selling online with our own money, including SPQR Shop, the store we built and still run with our business partner. Seven years of testing later, its sales have doubled. You are not paying us to learn.
What do you need from me?
Access to the store and the analytics, and a yes or no on the concepts we send. We handle the rest.
What happens if a test loses?
We turn it off and keep the finding. Knowing what your buyers ignore is worth as much as knowing what they want.
How does this fit with the ads I already run?
Your ads send people to the store, so each point of conversion makes the same budget buy more orders. We run Meta ads ourselves at a 4x average return, and what the tests teach us about your buyers makes the ads sharper too.
Can you get my store recommended by AI?
Nobody can promise that honestly. The retainer keeps your store readable to AI tools: structured product data, clean fast pages, and real buyer questions answered on the page. The same work lifts conversion.
What happens if I stop?
Everything stays live and stays yours: the store, the winning tests, the data, and the dashboard.
What happens on the discovery call?
We open your store together and go through exactly where the money goes. The call is free, and what you learn is yours whether you hire us or not.